Transparent, a market leading source of data and business intelligence for the fast increasing short-term rental industry, has been acquired by OTA Insight, the global leader in cloud-based hospitality business intelligence. The industry leader in short-term rental business intelligence will join forces with the market-leading hotel business intelligence platform after a year of strong expansion.
When OTA Insight and Transparent join forces, the result will be the world’s most comprehensive data and analytics platform for the hotel and short-term rental businesses. “Distribution channels are converging, with OTAs offering both hotel and short term rental accommodation. The lines are starting to blur between accommodation providers with hotel chains rapidly expanding their short term rental portfolios” said Sean Fitzpatrick, CEO of OTA Insight. “We’re delighted to join forces with Pierre Becerril and the incredibly talented Transparent team to help meet the needs of a fast changing industry.” Transparent, which was founded in 2016, collects and organises data from over 35 million listings all across the world. Data for Transparent comes from a variety of private and public sources, including AirBnB, VRBO, Booking.com, and industry partners.
Transparent data and analytics solutions are used by decision makers at short-term rental property management companies, destination marketing organisations, hotels, investors, OTAs, and other industry service providers to drive their operations. Quality market data given through the platform is fully actionable because to Transparent’s superior analytical and integrative capabilities, allowing customers to maximise their strategy.
“Transparent’s high-quality data is the fuel that has enabled thousands of customers to make smarter pricing, distribution and investment decisions,” stated Pierre Becerril, co-founder and CEO of Transparent. “With the increased levels of convergence of hotels and vacation rentals, we believe that the combined Transparent and OTA Insight teams will help to consolidate our position as a market leader. Today, we are proud to join the OTA Insight team. We have a lot of synergies to build on, which will ultimately benefit our customers, teams and investors as we continue to scale and grow.”
Source: OTA Insight